Client Advisor Bank – Benchmark in the banking sector

The Wealth Management Advisor CWMA certificate is intended for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA or an independent asset manager (affiliated with an SRO or FINMA license):

• Asset management
• Wealth management
• Specialised asset management for clients with a large fortune (UHNWI & family offices)

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the Wealth Management Advisor programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of a Wealth Management Advisor CWMA certificate can use the title “Certified Wealth Management Advisor” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

The Affluent Client Advisor certificate is for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA:

• Affluent banking
• Private Banking domestic
• Investment clients / investment consulting
• Wealthy private clients

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the Affluent Client Advisor programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of an Affluent Client Advisor certificate can use the title “Certified Affluent Client Advisor” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

Note: This certification programme is not available in English.

The Individual Client Advisor certificate is for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA:

• Individual clients
• Upscale retail segment
• Investment / mortgages / pensions advice
• Credit and mortgage advice
• Private real estate financing
• Standardised investment consulting
• Affluent clients

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the Individual Client Advisor programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of an Individual Client Advisor certificate can use the title “Certified Individual Client Advisor” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

Note: This certification programme is not available in English.

The Private Client Advisor certificate is for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA:

• Private clients
• Account clients with the focus on payments/savings
• Low-end retail segment
• Basic clients retail
• Small clients

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the Private Client Advisor programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of a Private Client Advisor certificate can use the title “Certified Private Client Advisor” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

Note: This certification programme is not available in English.

The Corporate Banker CCoB certificate is for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA:

• Corporate & institutional clients
• Business clients
• Institutional clients
• Commercial key accounts
• Financing commercial key accounts

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the Corporate Banker CCoB programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of a Corporate Banker CCoB certificate can use the title “Certified Corporate Banker CCoB” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

Note: This certification programme is not available in English.

The SME Client Advisor certificate is for client advisors who are responsible for clients in one of the following or a related client segment at a bank licensed by FINMA:

• SME clients
• Business clients
• Retail and commercial clients
• Small business clients
• Small commercial clients

The advisor possesses

• the necessary industry knowledge of products and services, in line with the scope and features of the SME Client Advisor programme.
• proven skills and competences in advising clients in one of the client segments listed.
• adequate knowledge of the rules of conduct in accordance with the legal requirements, to enable him/her to advise clients in the relevant segment.

Holders of an SME Client Advisor certificate can use the title “Certified SME Client Advisor” or “Certified Client Advisor SAQ”.

The catalog of learning topics can be found below in the relevant certification program.

Note: This certification programme is not available in English.